Advisory practice

Your email is going to spam. We will tell you exactly why.

Independent consulting on email deliverability, lifecycle marketing, WhatsApp Business and search visibility — for teams that run their own marketing and want it to work better. Fixed scope, written deliverables, no retainer required.

Book an advisory callSee engagements and pricing

What we do

Five service lines. Every one of them produces advice, an audit or a plan delivered by a person — we do not run campaigns, hold client lists or send messages on anyone's behalf.

Email deliverability audit

Why your email reaches spam, stated precisely, with the DNS and sending changes that fix it.

  • A written audit of your SPF, DKIM, DMARC and reverse DNS, with every misconfiguration named
  • Inbox placement testing across Gmail, Outlook and Apple Mail
  • Diagnosis of your bounce and complaint rates against the thresholds providers actually enforce
  • A remediation plan your engineers can execute, ordered by what will move the number most
  • One follow-up review after the changes are live

Email marketing strategy

Lifecycle and campaign design for teams that already have a list and are not getting enough from it.

  • A lifecycle map: which message goes to whom, triggered by what
  • Segmentation and list-hygiene policy, including when to stop mailing someone
  • Review of your existing templates and subject lines against deliverability and accessibility
  • A measurement plan naming the handful of numbers worth reporting

WhatsApp Business advisory

How to use the WhatsApp Business Platform without getting your number quality-rated into uselessness.

  • Guidance on Business Platform onboarding and choosing a Business Solution Provider
  • Message template design written to pass review the first time
  • An opt-in and consent flow that meets Meta's policy and India's data-protection rules
  • A quality-rating and messaging-limit plan, so volume grows without triggering restrictions

SEO and AI-search visibility

Technical SEO plus the newer problem: being quotable by AI assistants, not only rankable by crawlers.

  • A technical audit covering crawlability, Core Web Vitals, canonicals and structured data
  • Structured-data and content recommendations aimed at AI answer engines as well as search
  • Keyword and content-gap analysis against the competitors actually taking your traffic
  • A prioritised backlog your team can work through without further consulting

Retained marketing advisory

A standing arrangement for teams that want the above continuously rather than as one project.

  • A scheduled working session each week
  • Asynchronous review of campaigns, DNS changes and content before they go out
  • A monthly written report on what moved and what to do next
  • Priority response within one working day

How we work

01

We agree the scope in writing first

Every engagement starts with a written statement of what will be delivered, by when, and for how much. Nothing begins before you have agreed it.

02

The work is diagnosis before prescription

Audits come before recommendations. A deliverability plan built without first reading your DNS and your bounce logs is guesswork, however confident it sounds.

03

You receive documents, not dependency

Deliverables are written so your own team can execute them. The aim is that you need us less next quarter, not more.

04

We tell you when the answer is no

If a channel is wrong for your business, or the problem is not the one you asked about, that is what the report will say.

Engagements

Published prices, so you know what a conversation will cost before you have it. All figures are exclusive of GST, which is added at the applicable rate on your tax invoice.

Deliverability audit

₹40,000one-off engagement

A fixed-scope audit of one sending domain, delivered as a written report within ten working days.

  • Full authentication and reputation audit
  • Inbox placement testing
  • Written remediation plan
  • One follow-up review within 30 days

Strategy sprint

₹90,000one-off engagement

Three weeks on a single question - email, WhatsApp or SEO - ending in a plan and a working session to hand it over.

  • Discovery interviews with your team
  • Competitor and channel analysis
  • A written strategy with a prioritised backlog
  • Two working sessions, including handover

Retained advisory

₹75,000per month, minimum three months

Continuous advisory across email, WhatsApp and search for teams executing their own work.

  • A weekly working session
  • Asynchronous review between sessions
  • A monthly written report
  • One working day response time

Advisory call

₹6,000per hour

A single scheduled call for a specific question, with written notes afterwards. No minimum commitment.

  • 60 minutes, scheduled in advance
  • Written summary and recommendations
  • Deducted from a larger engagement booked within 30 days

Larger or unusual scopes are quoted individually. Nothing is charged until a written scope is agreed.

Common questions

Do you send email or WhatsApp messages on our behalf?
No. This is advisory work. We audit, diagnose, plan and review; your team executes. We never take control of your subscriber lists, your sending accounts or your messaging platform, and we do not send campaigns for clients.
Do you recommend a particular email provider?
Only the one that fits. The advice is provider-neutral — audits routinely cover Amazon SES, SendGrid, Mailchimp, Resend and Postmark set-ups, and in most cases the right answer is to fix the configuration you already have rather than move.
How are engagements billed?
Fixed-scope engagements are invoiced in full before work begins. Retainers are invoiced monthly in advance. All prices are exclusive of GST, which is added at the applicable rate, and every payment produces a GST-compliant tax invoice.
What do you need from us to start?
For a deliverability audit: read access to your DNS records, a sample of recent sending logs, and thirty minutes with whoever owns the sending domain. For strategy work: a conversation with the people accountable for the numbers.
Can we cancel?
Yes. A fixed-scope engagement can be cancelled before work begins for a full refund, and retainers can be ended with 30 days' notice after the minimum term. The full position is in the refunds and cancellation policy.

Start with a conversation

Tell us what is not working. If we are not the right people for it, we will say so on the first call rather than after an invoice.

billing@sendpository.com+91 8892275735

Monday to Friday, 10:00 am to 5:00 pm